PRIVACY POLICY AND DATA PROTECTION
This Privacy Policy explains how Kalero Ltd., a company incorporated in Switzerland,
collects, uses, discloses, and protects personal data when you visit or use
www.shoetechsolutions.com (the “Website”) and our services, whether as a business (B2B)
or consumer (B2C) customer.
This Privacy Policy complies with:
- The Swiss Federal Act on Data Protection (FADP)
- The EU General Data Protection Regulation (GDPR), where applicable

1. Data Controller
Kalero Ltd.
Switzerland
Email: support@shoetechsolutions.com
Kalero Ltd. is the data controller for the processing described in this Policy.

2. Scope of Application (B2B and B2C)
This Privacy Policy applies to:
- Business customers, prospects, and partners (B2B)
- Individual consumers (B2C)
- Website visitors and users of our services
Mandatory consumer and data protection rights remain unaffected.

3. Categories of Personal Data
We may process the following categories of personal data:
• Identification data: name, company name, role
• Contact data: email address, phone number, postal address
• Account and contract data: customer history, service usage
• Billing and payment data: billing address, transaction references
  (payment card data is processed exclusively by Stripe)
• Technical data: IP address, browser type, device identifiers
• Usage data: pages visited, interactions, timestamps
• Marketing data: lead source, campaign data, consent status
• Communication data: emails, messages, support requests

4. Purposes and Legal Bases
Personal data is processed for the following purposes and legal bases:
• Contract performance and pre-contractual measures
• Customer onboarding and account management
• Payment processing (Stripe)
• Lead generation and funnel management (ClickFunnels)
• Customer relationship management (CRM)
• Email marketing and communications
• Website analytics and performance measurement (Google Analytics)
• Advertising and remarketing (Meta Ads), where consent is given
• Legal, tax, and accounting compliance
• Legitimate business interests (security, fraud prevention, service improvement)
Processing is based on Article 6 GDPR and corresponding Swiss FADP provisions.

5. Tools and Service Providers
We use the following categories of service providers:
• Google Analytics (website analytics and performance tracking)
• Meta Ads (advertising, conversion tracking, remarketing – consent-based)
• Stripe (payment processing)
• ClickFunnels (landing pages, lead capture, sales funnels)
• CRM systems (customer and lead management)
• Email marketing platforms (newsletters, transactional and marketing emails)
• Hosting and IT providers
Each provider processes data under a data processing agreement or equivalent safeguards.

6. Cookies and Tracking Technologies
We use cookies and similar technologies.
• Essential cookies are required for Website functionality
• Analytics cookies (Google Analytics) are used with consent
• Marketing cookies (Meta Ads, ClickFunnels tracking) are used with consent

7. Data Sharing and International Transfers
Personal data may be shared with service providers listed above.
Where data is transferred outside Switzerland or the EU/EEA (e.g. to the United States),
we rely on appropriate safeguards such as:
• Standard Contractual Clauses (SCCs)
• Adequacy decisions, where applicable

8. Data Retention
We retain personal data only as long as necessary:
• Contract and billing data: up to 10 years (legal retention)
• Marketing data: until consent is withdrawn or data becomes obsolete
• Analytics data: according to provider settings
• Support communications: up to 3 years
Data is securely deleted or anonymized once retention periods expire.

9. Data Subject Rights
You have the right to:
• Access your personal data
• Rectify inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with a competent supervisory authority
Requests can be sent to support@shoetechsolutions.com.

10. Data Security
We implement appropriate technical and organizational security measures,
including encryption, access controls, and secure hosting environments,
to protect personal data against unauthorized access or loss.

11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
The current version is published on our Website.

12. Contact
For any privacy-related questions or requests, please contact:
support@shoetechsolutions.com

TERMS & CONDITIONS
These Terms and Conditions (“Terms”) govern the access to and use of the website www.shoetechsolutions.com and any related services (the “Website” and the “Services”).

1. Company Information
The Website is operated by:
Kalero Ltd.
Krummackerweg 40, 4600 Olten, Switzerland
Email: support@shoetechsolutions.com
Kalero Ltd.is a company incorporated under Swiss law. Certain Services may also be offered to customers located in the European Union (EU).

2. Scope and Acceptance
By accessing the Website or using the Services, you confirm that you have read, understood, and agree to be bound by these Terms, as well as any policies expressly incorporated by reference, including the Privacy Policy.
If you do not agree with these Terms, you must not use the Website or the Services.
These Terms apply to all users, including visitors, customers, and business users, unless otherwise expressly agreed in writing.

3. Eligibility
You confirm that: - You are at least 18 years old or the age of majority in your country of residence; and - You have the legal capacity to enter into binding contracts.

4. Services and Products
Kalero Ltd.provides online marketing, lead generation, and related digital services, including services targeted at shoe retailers.
Descriptions of Services are provided for informational purposes only and may be updated or modified at any time. Kalero Ltd.does not guarantee specific commercial results unless expressly agreed in writing.

5. Prices and Payments
Prices are displayed in the applicable currency and, unless stated otherwise, exclude applicable taxes (including VAT).
For EU customers, VAT is applied in accordance with applicable EU VAT regulations.
Kalero Ltd.reserves the right to modify prices at any time. Price changes do not affect Services already paid for.

6. Consumer Rights (EU Customers)
If you are a consumer resident in the European Union, you benefit from mandatory consumer protection laws, including:
• A 14-day right of withdrawal for distance contracts, unless the Service has been fully performed with your prior express consent and acknowledgment that you waive your withdrawal right.
• Statutory warranty rights for digital content and services, where applicable.
Nothing in these Terms limits or excludes mandatory consumer rights under applicable EU law.

7. Account Information and Accuracy
You agree to provide accurate, complete, and up-to-date information when placing orders or creating an account. Kalero Ltd.is not responsible for issues arising from inaccurate or outdated information provided by you.

8. Third-Party Tools and Links
The Website may include third-party tools or links. Kalero Ltd.does not control and is not responsible for third-party content, services, or websites. Use of third-party tools is at your own risk and subject to the third party’s terms.

9. Intellectual Property
All content on the Website, including text, graphics, logos, and software, is owned by or licensed to Kalero Ltd.and is protected by Swiss, EU, and international intellectual property laws.
You may not reproduce, distribute, or exploit any content without prior written consent.

10. User Conduct
You agree not to: - Use the Website for unlawful purposes; - Infringe intellectual property or privacy rights; - Transmit malware, spam, or harmful code; - Misrepresent your identity or submit false information.
Kalero Ltd. reserves the right to suspend or terminate access in case of violations.

11. Data Protection and Privacy
Personal data is processed in accordance with: - The Swiss Federal Act on Data Protection (FADP); and - The EU General Data Protection Regulation (GDPR), where applicable.
Details are set out in the Privacy Policy, which forms an integral part of these Terms.

12. Disclaimer of Warranties
The Website and Services are provided “as is” and “as available”. To the maximum extent permitted by applicable law, Kalero Ltd. makes no warranties, express or implied, including implied warranties of merchantability or fitness for a particular purpose.
Mandatory statutory warranties under Swiss or EU law remain unaffected.

13. Limitation of Liability
To the maximum extent permitted by applicable law, Kalero Ltd. shall not be liable for indirect, incidental, or consequential damages, including loss of profits or data.
This limitation does not apply to: - Intentional misconduct or gross negligence; - Liability for death or personal injury; - Mandatory liability under applicable Swiss or EU consumer protection laws.

14. Indemnification
You agree to indemnify and hold harmless Kalero Ltd.from claims arising out of your breach of these Terms or violation of applicable laws.

15. Termination
Kalero Ltd.may suspend or terminate your access to the Services if you breach these Terms. Obligations incurred prior to termination remain effective.

16. Severability
If any provision of these Terms is found invalid or unenforceable, the remaining provisions remain in full force and effect.

17. Governing Law and Jurisdiction
These Terms are governed by the laws of Switzerland, excluding conflict-of-law rules.
For consumers resident in the EU, mandatory consumer protection laws of the consumer’s country of residence remain applicable, and legal proceedings may be brought before the competent courts of that country.
For all other users, exclusive jurisdiction lies with the competent courts of Olten, Switzerland.

18. Changes to the Terms
Kalero Ltd.may update these Terms from time to time. Changes take effect upon publication on the Website. Continued use of the Website constitutes acceptance of the updated Terms.

19. Contact
For questions regarding these Terms, please contact:
📧 support@shoetechsolutions.com

REFUND POLICY 

REFUND POLICY & VAT INFORMATION
1. VAT (Value Added Tax)
Shoetech Solutions is a company established in Switzerland.
1.1 Switzerland
Where applicable, Swiss VAT will be charged in accordance with the Swiss Federal VAT Act.
1.2 European Union (EU)
For customers located in the European Union:
• If you are a private individual (B2C), VAT may be charged in accordance with EU VAT rules applicable to digital services (OSS/MOSS scheme).
• If you are a business customer (B2B) and provide a valid EU VAT number, VAT will generally not be charged (reverse charge mechanism applies).
1.3 Other Countries
Customers outside Switzerland and the EU are responsible for any local taxes, VAT, customs duties, or similar charges required by their jurisdiction.
All prices displayed on www.shoetechsolutions.com are shown exclusive of VAT unless explicitly stated otherwise.
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REFUND POLICY
2. Statutory Right of Withdrawal (EU & Switzerland – B2C Only)
If you are a consumer (private individual) residing in the EU or Switzerland, you have the right to withdraw from your purchase within 14 days without giving any reason.
The withdrawal period expires 14 days after:
• The date of purchase (for digital products/services), or
• The day you receive the goods (if physical products are sold).
To exercise your right of withdrawal, you must inform us by email at:
support@shoetechsolutions.com
You may use the subject line: “Withdrawal Request”.
Important – Digital Products
If you purchase digital content (e.g., online courses, downloadable materials, software) and:
• You expressly consent to immediate performance, and
• You acknowledge that you lose your right of withdrawal once access begins,
then your 14-day right of withdrawal expires once the digital product has been accessed or delivered.
This is in accordance with Article 16(m) of the EU Consumer Rights Directive.
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3. 30-Day Money-Back Guarantee (Commercial Guarantee)
In addition to any statutory rights, Shoetech Solutions offers a voluntary 30-day Money-Back Guarantee for eligible products.
You may request a refund within 30 days from the date of purchase if you are not satisfied with the product.
To request a refund:
1. Send an email to: support@shoetechsolutions.com
2. Include your purchase receipt
3. Use the subject line: “Refund Request”
If the request is submitted within 30 days, we will process your refund without requiring further justification.
After the 30-day period has expired, refunds will no longer be granted.
This 30-day guarantee does not affect your statutory rights.
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4. Non-Refundable Items
The following items are non-refundable unless required by mandatory law:
• Gift cards
• Sale items or discounted products
• Special promotional offers explicitly marked as non-refundable
• Fully delivered digital content where the customer has consented to immediate access and waived withdrawal rights
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5. B2B Transactions
For purchases made by businesses (B2B):
• No statutory right of withdrawal applies.
• Refunds are granted solely under the 30-Day Money-Back Guarantee, unless otherwise agreed in writing.
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6. Refund Processing
Approved refunds will be processed using the original payment method (e.g., Stripe) within a reasonable period, typically within 5–14 business days, depending on your payment provider.
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