This Privacy Policy explains how Kalero Ltd., a company incorporated in Switzerland,
collects, uses, discloses, and protects personal data when you visit or use
www.shoetechsolutions.com (the “Website”) and our services, whether as a business (B2B)
or consumer (B2C) customer.
This Privacy Policy complies with:
- The Swiss Federal Act on Data Protection (FADP)
- The EU General Data Protection Regulation (GDPR), where applicable
1. Data Controller
Kalero Ltd.
Switzerland
Email: support@shoetechsolutions.com
Kalero Ltd. is the data controller for the processing described in this Policy.
2. Scope of Application (B2B and B2C)
This Privacy Policy applies to:
- Business customers, prospects, and partners (B2B)
- Individual consumers (B2C)
- Website visitors and users of our services
Mandatory consumer and data protection rights remain unaffected.
3. Categories of Personal Data
We may process the following categories of personal data:
• Identification data: name, company name, role
• Contact data: email address, phone number, postal address
• Account and contract data: customer history, service usage
• Billing and payment data: billing address, transaction references
(payment card data is processed exclusively by Stripe)
• Technical data: IP address, browser type, device identifiers
• Usage data: pages visited, interactions, timestamps
• Marketing data: lead source, campaign data, consent status
• Communication data: emails, messages, support requests
4. Purposes and Legal Bases
Personal data is processed for the following purposes and legal bases:
• Contract performance and pre-contractual measures
• Customer onboarding and account management
• Payment processing (Stripe)
• Lead generation and funnel management (ClickFunnels)
• Customer relationship management (CRM)
• Email marketing and communications
• Website analytics and performance measurement (Google Analytics)
• Advertising and remarketing (Meta Ads), where consent is given
• Legal, tax, and accounting compliance
• Legitimate business interests (security, fraud prevention, service improvement)
Processing is based on Article 6 GDPR and corresponding Swiss FADP provisions.
5. Tools and Service Providers
We use the following categories of service providers:
• Google Analytics (website analytics and performance tracking)
• Meta Ads (advertising, conversion tracking, remarketing – consent-based)
• Stripe (payment processing)
• ClickFunnels (landing pages, lead capture, sales funnels)
• CRM systems (customer and lead management)
• Email marketing platforms (newsletters, transactional and marketing emails)
• Hosting and IT providers
Each provider processes data under a data processing agreement or equivalent safeguards.
6. Cookies and Tracking Technologies
We use cookies and similar technologies.
• Essential cookies are required for Website functionality
• Analytics cookies (Google Analytics) are used with consent
• Marketing cookies (Meta Ads, ClickFunnels tracking) are used with consent
7. Data Sharing and International Transfers
Personal data may be shared with service providers listed above.
Where data is transferred outside Switzerland or the EU/EEA (e.g. to the United States),
we rely on appropriate safeguards such as:
• Standard Contractual Clauses (SCCs)
• Adequacy decisions, where applicable
8. Data Retention
We retain personal data only as long as necessary:
• Contract and billing data: up to 10 years (legal retention)
• Marketing data: until consent is withdrawn or data becomes obsolete
• Analytics data: according to provider settings
• Support communications: up to 3 years
Data is securely deleted or anonymized once retention periods expire.
9. Data Subject Rights
You have the right to:
• Access your personal data
• Rectify inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with a competent supervisory authority
Requests can be sent to support@shoetechsolutions.com.
10. Data Security
We implement appropriate technical and organizational security measures,
including encryption, access controls, and secure hosting environments,
to protect personal data against unauthorized access or loss.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
The current version is published on our Website.
12. Contact
For any privacy-related questions or requests, please contact:
support@shoetechsolutions.com